Target for Bigger Sales, Apple Goes Small With New iPhone SE, iPad

The tech giant launched lower-cost , smaller-screen devices and committed to save customer privacy.
Apple CEO Tim Cook introduced smaller-screen versions of both the iPhone and iPad, next said his company “will not shrink” from its legal against with the government over the data privacy of its customers.
Nothing to say that his company’s expected day in court also started decrease ahead of the 40th birthday on April 1 of the tech giant, Cook said it has “a big responsibility” to secure the data stored of the 1 billion Apple devices in use in around the world.
“We really need to decide as a nation how much power the government could have over our data and our privacy,” Cook said. “We believe that we have a responsibility to help you protect your data and protect your information. We owe it to our customers and we will not shrink from this responsibility.”

In addition,the iphone 5 SE and iPad Pro will be available to order on Thursday morning, started shipping on March 31.
The iPhone SE is featured not only a 4-inch display and the same processing power as the iPhone 6s but also the company’s latest camera, Wi-Fi signal and battery power. Apple Vice President Greg Joswiak made an offer for the device during the event such as an improved version of the iPhone 5S, which also has a 4-inch screen, noting “some people love using smaller phones because it’s favorable.”
The iphone 5 SE begins selling for $399, which is not higher than the $649 price tag of the iPhone 5S when it was launched in 2013.
“This is the most reasonable priced we have ever launched a new iPhone,” Joswiak talked.
It have been in part of an attempt to offer smartphone that are suitable than other versions of it. Sales of the iPhone have starting to slow, therefore Apple has been trying to market its luxury electronics for low-income customers in developing countries in efforts to bolster the product’s growth.
The iPad Pro also features a smaller screen and lower price. Cook said the new tablet could be useful for all users who want to have an upgrade or for those who decide “it’s time to replace that PC desktop.”

The new iPad Pro has been equipped a 9.7-inch display and will go on sale at $599, down from the price tag of $799 for the 12.9-inch-screen model. The new tablet like the iPad Air 2 but it has a less reflective surface. It also is come with a new True Tone display that help user improved ambient color, and with better cameras and front sides of the device. It also supports the Apple Pencil stylus and can work with a detachable smart keyboard.
Apple additionally introduce the improvement of health-based applications that have been built using Research Kit, including the Epi Watch app for Apple Watch.  A new Care Kit developer platform will be introduced in April to help experts at institutions like the Johns Hopkins University School of Medicine and the Stanford University School of Medicine to work with patients to review health data collected from their devices and have individualized discussions about treatments method.